Video Info

We all know that chiropractic testimonials from patients can be very powerful at generating massive amounts of referrals. Not to mention it doesn’t cost the doctor any money.

That means that if you start now by amassing as many chiropractic testimonials from clients as you can, youre going to be setting yourself up for success. Often, patients that have been helped or healed by your services jump at the chance to talk about it and share with others.

Once you post these chiropractic testimonials on YouTube or any of the video sharing networks, you can be sure that the benefit is going to be amazing in terms of how many new patients and just general buzz that you generate. When people are doing a search on Google and your video comes up, in many cases theyre are eager to listen to what your past patients have said. Theyre going to want to experience the same results for themselves. This is very smart and indirect marketing.

Video testimonials are not an option in 2009, chiropractors MUST begin to get them! This is a perfect way to build large amounts of social proof in no time at all. I recommend keeping a video camera in the practice or buying a cheap Flip Mino HD. The chiropractic assistant can actually film them taking this out of the doctors hands completely. This is a very indirect form of chiropractic marketing but could be the most powerful in a sense.

Once many chiropractic testimonials on video have been obtained, the chiropractor can even try to rank for certain keywords on Google with these videos. Now, this chiropractic video testimonial will be out on the search engines for all to see and will bring in other new patients as a result. Marketing this way is very simple so there is really no reason why it shouldn’t be implemented today.

One important note is to make sure that you give your patients release forms after they film their chiropractic testimonial. What this simple paper does is briefly explain that the person is allowing their image and voice to be used for marketing purposes, and then asks for their signature. This is just being smart about video marketing from the get-go.

Now, try to fill a quota of about 2-3 videos per week, and then in no time youre going to see that youve got an amazing selection of footage at your disposal to ignite your marketing campaign. Soon, your name and profession will be well known in your community, and youre going to be THE place to turn to for all chiropractic problems in your area.

Those that are unsure about the technical component of all of this as well as the chiropractic marketing aspect should find a mentor that’s been using video marketing for several years. It will substantially reduce your learning curve so you can appear more professional.

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Tags: branding, Business, chiropractic marketing, chiropractic testimonials, chiropractor, health, Internet, Marketing, online marketing, patients, practice, Video